The eBoard spot

The designation eBoard spot refers to a mixed form that falls between a traditional well-known media ad and a static billboard ad:

• It is not a TV ad, as there is no sound.
• It is not a traditional billboard ad, as the ongoing change of subjects means it is no longer static.

The eBoard spot is an individual image, a sequence of images or a video sequence in digital form:

• An individual image is referred to as a still image.
• A sequence of images is referred to as an animated ad.
• A video sequence is referred to as an ad creation or adaptation.

Length of ad:

• From minimum 5 to maximum 120 seconds (still image maximum 20 seconds).
• eBoard spots are usually experienced in passing, so we recommend a length of 10-20 seconds.